Writing, whether it’s a tweet, a press release, or a training manual, needs to achieve three goals: it must engage, educate, and excite the reader. Every written word you publish needs to connect with the reader on a personal level. Your content has to offer the reader valuable information about the value your business offers, your expertise, and your advice. You have to convince the reader to trust you. Finally, your words need to excite your audience, make them take action and share your information with others.
Good writing should always lead to action – whether you want your audience to purchase your product, make a donation to your charity, follow your corporate guidelines, or share your Facebook post. There is no limit to what persuasive writing can achieve, and I can help you achieve it.